Why I Chose Zoho Books Over QuickBooks – And You Might Too

When I first set out to streamline our accounting process at Bilzen Chocolates and Confectionery, the obvious choice seemed to be QuickBooks. It’s well-known, widely used, and trusted by many businesses. But after comparing it with Zoho Books, the decision became very clear — and honestly, I haven’t looked back since.

Let me break down why Zoho Books ended up being the better choice for us, especially in terms of efficiency and pricing.

1. Ease of Use—Both Are Good, But Zoho Is Cleaner

To be fair, both Zoho Books and QuickBooks are user-friendly, but I found Zoho Books to be a lot more intuitive, especially when setting it up for GST and VAT compliance. The dashboard is less cluttered, the navigation just makes sense, and everything flows in a logical way — perfect for someone who wants to get things done fast.

2. Automation Wins in Zoho Books

While QuickBooks offers good automation tools, Zoho Books takes it up a notch. I was able to automate:

• Payment reminders

• Recurring invoices

• Bank reconciliations

• GST filing (yes, really)

The best part? These features don’t come at an extra cost, unlike QuickBooks where you often have to upgrade or add apps to access full automation.

3. Integration with Zoho Ecosystem

This was a game changer for us. Since we already use some of Zoho’s other apps (like Zoho CRM), everything syncs beautifully. From lead management to invoicing to reporting — the entire workflow is tight and saves us hours every week.

With QuickBooks, integration felt a bit disjointed unless you’re using third-party tools (which usually means extra fees).

4. The Pricing—Zoho Books Is Clearly More Affordable

Now let’s talk numbers.

Plan	Zoho Books (per org/month)	QuickBooks Online (per org/month)
Basic Plan	$0 (for revenue under limit)	N/A
Standard Plan	$20	$30–$55 depending on region
Professional Plan	$50	Requires add-ons or higher plans
Users Included	Up to 3 free users	1 user only (then $10–$20 per extra user)

On top of that, Zoho Books includes free accountant access and compliance tools (like audit trail, e-invoicing, and tax filing reports), which QuickBooks either locks behind higher-tier plans or charges extra for.

5. Customer Support That Actually Helps

We all know how frustrating it can be to wait on support when something goes wrong. I’ve personally contacted both platforms, and Zoho Books’ support team was faster, more knowledgeable, and more invested in solving the issue — a huge plus when you’re running a business.

Final Thoughts: Efficiency + Value = Zoho Books

If you're a business owner like me — looking for powerful features, an easy-to-use interface, seamless automation, and better pricing — Zoho Books is honestly a no-brainer.

Of course, every business has unique needs. But if you're looking to cut costs without cutting corners, give Zoho Books a try. And if you need help migrating or setting it up for your business, just reach out — we’ve been through the process and can guide you through it.

Sreenidhi.

Sr. Manager

Bilzen Chocolates & Confectionery

📩 Ready to upgrade your accounting experience? Reach out to www.magistrum.in— they will be happy to help.